Język Polski jest ĄĘSee the Website
Website created for „Język Polski jest ĄĘ” campaign purpose. One of the big problem in Poland is that people are not using diacritics when they are using internet or phones. There is so many Polish words that have extremely different meaning without using diacritics that communication in our mother tongue can provide very unkid causes.
With Ogilvy One I have created a website which is trying to explain that problem by showing how meaningless could be music without spelling polish diacritics. To hear the polish song in right way user need to press ALT button, which is a symbol of writing with diacritics.
Information of website spread the whole media with positive feedback. We have gained 2600 Facebook likes in just a few hours.